Shopify CRO Checklist
Conversion Rate Optimization checklist for Shopify stores
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Product Pages
0/8
High-quality product images with zoom
Use multiple angles, lifestyle shots, and enable zoom on hover. Recommended: 2048x2048px minimum.
Clear, benefit-focused product descriptions
Lead with benefits, use bullet points, include specifications. Answer "what's in it for me?"
Prominent Add to Cart button above the fold
High contrast color, large clickable area, sticky on mobile scroll.
Display price clearly with any discounts
Show original price crossed out next to sale price. Display savings amount or percentage.
Show stock availability status
Display "In Stock", "Low Stock", or "Only X left" to create urgency.
Size guide / product dimensions available
Reduce returns by providing detailed sizing information. Use comparison charts.
Product video or 360-degree view
Videos can increase conversions by 80%. Show product in use or from all angles.
Related/recommended products section
Cross-sell and upsell with "You may also like" or "Frequently bought together".
Cart & Checkout
0/8
Guest checkout option available
Don't force account creation. 34% of shoppers abandon carts when forced to create an account.
Express checkout options (Shop Pay, PayPal, Apple Pay)
One-click checkout can increase conversion by 50%+ for returning customers.
Clear shipping costs shown early
Show shipping in cart before checkout. Unexpected costs are #1 reason for cart abandonment.
Free shipping threshold displayed
"Add $X more for FREE shipping" - increases AOV by 30% on average.
Cart abandonment email sequence set up
Recover 5-15% of abandoned carts with automated email reminders.
Order summary visible throughout checkout
Keep cart contents visible so customers can review their order.
Multiple payment options available
Credit cards, PayPal, Shop Pay, Apple Pay, Google Pay, Buy Now Pay Later.
Discount code field visible but not prominent
Don't make non-coupon users feel they're missing out. Collapsible field works well.
Trust & Credibility
0/7
SSL certificate active (HTTPS)
Padlock icon in browser. Google also uses this as a ranking factor.
Customer reviews displayed on product pages
Products with reviews convert 270% better. Use apps like Judge.me or Loox.
Trust badges displayed (payment, security)
Visa, Mastercard, SSL, Money-back guarantee badges near checkout.
Clear return/refund policy
Link visible on product pages and footer. Easy-to-understand terms.
Contact information easily accessible
Phone, email, live chat, physical address. Shows you're a real business.
About Us page with brand story
Team photos, company history, mission statement. Humanize your brand.
Privacy policy and terms of service
Required for legal compliance and builds trust. Link in footer.
Mobile Experience
0/6
Responsive design on all devices
Test on iPhone, Android, tablets. 70%+ of Shopify traffic is mobile.
Touch-friendly buttons (min 44x44px)
Buttons and links should be easy to tap without zooming.
Sticky Add to Cart on mobile
Keep the buy button visible as users scroll through product info.
Fast mobile page load (under 3 seconds)
53% of mobile users leave if page takes over 3 seconds. Optimize images.
Easy mobile navigation/menu
Hamburger menu, clear categories, search prominently placed.
No horizontal scrolling required
All content should fit within the mobile viewport.
Page Speed & Performance
0/6
Compressed images (WebP format preferred)
Use TinyPNG or Shopify's built-in compression. WebP saves 25-35% file size.
Minimal apps installed
Each app adds code. Audit and remove unused apps. Keep under 15 apps.
Lazy loading enabled for images
Images load as user scrolls. Shopify 2.0 themes support this natively.
Core Web Vitals passing
LCP under 2.5s, FID under 100ms, CLS under 0.1. Check in Google Search Console.
Reduce third-party scripts
Chat widgets, analytics, tracking pixels. Each adds load time.
Use Shopify's CDN for all assets
Shopify's CDN delivers content from servers closest to your customers.
Navigation & UX
0/6
Clear, intuitive main navigation
Max 7 items in main menu. Use descriptive labels (not just "Products").
Prominent search functionality
Search bar visible on all pages. Consider predictive search with product images.
Breadcrumb navigation on product pages
Helps users navigate back to categories. Good for SEO too.
Product filtering and sorting options
Filter by price, size, color, rating. Sort by price, popularity, newest.
404 page with helpful navigation
Custom 404 page with search, popular products, and link to homepage.
Consistent design language throughout
Same fonts, colors, button styles across all pages. Use a style guide.
Social Proof & Urgency
0/6
Customer testimonials on homepage
Feature 3-5 strong testimonials with customer photos and names.
User-generated content (UGC) displayed
Instagram photos from customers, unboxing videos. Apps like Loox, Stamped.
"X people viewing this" or "X sold recently"
Real-time social proof creates urgency. Use sparingly and honestly.
Media mentions or "As seen in" logos
Press coverage logos build instant credibility. Display prominently.
Limited-time offers with countdown timers
Flash sales, holiday specials. Creates urgency but don't overuse.
Number of customers served or products sold
"Join 50,000+ happy customers" or "Over 1 million sold".