A step-by-step walkthrough of your AI marketing department — from first login to fully automated campaigns. No experience needed.
Think of Aduma as hiring a full marketing department — except every person is an AI specialist who never sleeps, never forgets your brand strategy, and gets smarter the more context you give them.
The more you fill in your Business Brain, the smarter every agent becomes. A half-filled Brain produces generic output. A fully filled Brain produces output that sounds like it knows your company inside and out.
Key insight: You don't need to use every tool. Start with the Business Brain, then talk to Scotty. Scotty will direct you to the right agents for your specific goals.
/auth.html and create your account with an email and password.Tip: If you don't have a Supabase backend set up, the platform still works fully using your browser's local storage. Your data saves automatically.
The Project Wizard tells the platform what website to monitor, analyse, and optimise. It runs a background check on your site and imports your competitor list automatically.
Don't skip this step. The SEO dashboard, health score, and several agents depend on your project URL to function. It only takes 5 minutes.
The Business Brain is a strategic document about your company — who you serve, what problem you solve, how you're different, and what your goals are. Fill it in once. Every agent uses it forever.
At the top of the Business Brain page, click "Auto-fill from your website & socials". Enter your website URL and click Analyze Website. Within 20–30 seconds, the platform will pre-populate your company name, description, industry, ICP, competitors, and social profiles by scanning your website and LinkedIn.
Aim for 60% or above. Watch the ring score in the top-left as you type — at 60% Scotty gains enough context to make real strategic decisions. At 80%+ every output becomes noticeably sharper.
Scotty is the main conversational AI you talk to. Unlike a simple chatbot, Scotty reads your entire Business Brain before every conversation, then decides which specialist agents to call and in what order to achieve your goal.
All your conversations are saved in the left sidebar, sorted by most recent. Click any past conversation to reload it. Scotty never forgets what you talked about.
Start here. If you're unsure what to do first, just tell Scotty your biggest current marketing challenge. It will tell you exactly which tools to use and in what order.
Go to Hub — the large grid of agent cards is your team. Click any agent to open their workspace. Every workspace has its own tools, settings, and AI chat interface.
You don't need to use all 13. Start with Scotty, CHASE (sales), and INK (content). Add more agents as your needs grow.
Go to Marketing → Lead Generation. This workspace has multiple tabs:
Tip: Use SCOUT (Competitive Intelligence agent) to find prospects that your competitors are targeting but you aren't. This is often the fastest source of high-quality leads.
Quick win: When a prospect moves from New → Contacted automatically after you send an intro email. The platform tracks this so you always know who has and hasn't heard from you.
Your main dashboard shows a live overview of your website's health: organic traffic, keyword rankings, backlink count, and Core Web Vitals scores. Red = urgent, amber = needs attention, green = good.
Ask REX first. Before manually investigating SEO issues, open the REX agent and describe what you want to improve. REX will run the relevant analysis and tell you exactly what to fix in priority order.
Workflow tip: Use Content Strategy to plan what to create, then hand the brief to INK to write it. The two tools are designed to work together.
The Alerts page notifies you when something important changes: a keyword drops 5+ positions, a backlink is lost, a competitor changes their homepage messaging, or your health score falls. You can configure what triggers an alert in the Project Wizard (Step 6).
VERA is your data interpreter. Rather than staring at charts yourself, ask VERA a question: "Why did traffic drop last week?" or "Which pages are converting best?". VERA analyses your data and gives you a plain English answer with a recommendation.
Visit Settings → Diagnostics at any time to check that all integrations are connected and working. Each service (Claude AI, Resend, Hunter.io, Perplexity, Google PageSpeed, Supabase) gets a green / amber / red status badge with a plain-English explanation of any issues.
Before running any campaign or asking any agent for content, make sure your Business Brain is above 60%. It takes 15 minutes and multiplies the quality of every output you get afterward.
Say "I need 20 qualified leads by end of month — what's my best play?" not "generate leads". The more context you give, the better the mission plan Scotty builds.
Revenue comes from deals in the pipeline. Check the CHASE pipeline every morning. Look at the "Next Action" box on each prospect — do those things before anything else.
When adding new prospects to the lead list, let the platform auto-enrich them first. The enriched profiles (LinkedIn, seniority, tech stack) tell you whether they're worth pursuing before you spend time on outreach.
Monday morning, open Alerts. Fix any red issues before starting new work. A broken page or dropped keyword costs you every day you ignore it.
If an agent gives poor results or something stops working, go to Diagnostics first. It'll tell you if an API key is missing or a service is down — saves 20 minutes of guessing.
Follow the steps in order — Business Brain first, then Scotty, then the agents. You'll have your first campaign running within an hour.