Total Ad Spend
$24,850
▲ 12.3% vs last month
ROAS (Return on Ad Spend)
4.2x
▲ 0.8x improvement
Cost per Acquisition
$18.40
▼ 6.1% lower CPA
Total Conversions
1,351
▲ 23.5% increase
Campaign Overview
All active and recent campaigns across platforms
| Campaign | Platform | Status | Budget | Spend | Impressions | Clicks | CTR | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand Awareness Q1 | Active | $8,000 | $6,420 | 482,100 | 12,053 | 2.50% | 389 | $16.50 | 4.8x | |
| Product Launch - Spring | Active | $6,500 | $5,180 | 624,300 | 9,876 | 1.58% | 312 | $16.60 | 4.5x | |
| B2B Lead Gen | Active | $5,000 | $4,350 | 98,400 | 3,214 | 3.27% | 186 | $23.39 | 3.6x | |
| Retargeting - Cart Abandon | Active | $3,500 | $3,120 | 215,600 | 8,624 | 4.00% | 298 | $10.47 | 6.2x | |
| Holiday Promo 2025 | Ended | $4,000 | $3,980 | 530,200 | 7,420 | 1.40% | 166 | $23.98 | 2.9x | |
| Webinar Registration | Paused | $2,000 | $1,800 | 46,300 | 1,482 | 3.20% | 64 | $28.13 | 2.1x |
Platform Performance
Aggregated metrics per advertising platform
Google Ads
Total Spend$9,540
Impressions697,700
Clicks20,677
Avg. CTR2.96%
Conversions687
Avg. ROAS5.1x
Meta Ads
Total Spend$9,160
Impressions1,154,500
Clicks17,296
Avg. CTR1.50%
Conversions478
Avg. ROAS3.8x
LinkedIn Ads
Total Spend$6,150
Impressions144,700
Clicks4,696
Avg. CTR3.24%
Conversions250
Avg. ROAS3.0x
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CTA Variations
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★ Budget Optimizer
AI-driven budget allocation recommendations across platforms
Google Ads
+$1,200
Current: $9,540 → Recommended: $10,740
Allocation43% of total
Expected ROAS5.4x
Meta Ads
-$460
Current: $9,160 → Recommended: $8,700
Allocation35% of total
Expected ROAS4.1x
LinkedIn Ads
-$740
Current: $6,150 → Recommended: $5,410
Allocation22% of total
Expected ROAS3.3x
AI Recommendation: Shift 8% of budget from LinkedIn and Meta to Google Ads search campaigns. Retargeting campaigns show the highest ROAS at 6.2x — consider increasing retargeting budget by 15%. Expected overall ROAS improvement: +0.4x with no increase in total spend.
Audience Targeting
Current segments, AI suggestions, and lookalike recommendations
Current Audiences
Marketing Managers 25-45
SaaS Decision Makers
E-commerce Owners
Cart Abandoners (7d)
Website Visitors (30d)
Newsletter Subscribers
AI-Suggested Audiences
Startup Founders 92%
Growth Marketers 89%
CMOs at Mid-Market 87%
Agency Owners 84%
Digital Consultants 81%
Lookalike Recommendations
1% Lookalike — Top Converters
2% Lookalike — High LTV Customers
1% Lookalike — Repeat Buyers
3% Lookalike — Email Engagers
A/B Test Results
Active experiments with variant performance comparison
Headline Test — Brand Awareness Q1
Running · Day 12 of 14
Variant A — Control
CTR
2.30%
Conv. Rate
3.1%
CPA
$19.20
Variant B — Challenger ★
CTR
2.84%
Conv. Rate
4.2%
CPA
$14.80
CTA Button Test — Product Launch
Running · Day 6 of 14
Variant A — "Get Started Free"
CTR
1.42%
Conv. Rate
2.8%
CPA
$21.50
Variant B — "See It in Action"
CTR
1.61%
Conv. Rate
3.0%
CPA
$20.10