Total Marketing ROI
342%
+12.4% vs last period
Revenue Attributed
$2.4M
+8.7% vs last period
Customer Acquisition Cost
$127
-5.2% vs last period
Marketing Qualified Leads
1,847
+18.3% vs last period

Department Performance

Cross-channel health at a glance
SEO
Organic Traffic 124,500
87/100
Content
Published Assets 342
91/100
Social Media
Engagement Rate 4.7%
72/100
Paid Media
ROAS 4.2x
85/100
Email
Open Rate 28.5%
79/100
Brand
Brand Mentions 3,214
58/100

Budget Overview

Q1 2026
SEO $42K / $50K
Paid Media $185K / $200K
Content $28K / $40K
Social Media $31K / $35K
Email $8K / $15K

AI Strategic Recommendations

HIGH

Reallocate 15% of paid media budget to content marketing. Current content ROI is 5.2x vs paid media at 4.2x, suggesting higher marginal returns from content investment.

Est. impact: +$120K revenue/quarter
HIGH

Brand health score has declined 12 points this quarter. Recommend launching a brand awareness campaign targeting primary audience segments to reverse negative sentiment trajectory.

Est. impact: +15 brand health points
MED

Email subscriber churn rate is trending upward. Implement a re-engagement automation sequence for subscribers inactive >30 days to recover an estimated 2,400 contacts.

Est. impact: +$45K LTV recovered
MED

Social media engagement on LinkedIn is 3.2x higher than other platforms. Consider shifting 20% of social budget from Twitter/X to LinkedIn for B2B lead generation.

Est. impact: +340 MQLs/month
LOW

Organic search impressions for long-tail keywords grew 28% but click-through rates remain flat. Optimize meta descriptions for top 50 opportunity pages to capture incremental traffic.

Est. impact: +8,200 organic visits/month

Campaign Performance

Campaign Status Channel Spend Impressions Conversions ROI
Q1 Product Launch Active Paid + Social $48,200 2.1M 3,842 +287%
Brand Awareness - West Coast Active Paid Media $32,500 4.7M 1,204 +156%
Spring Email Nurture Series Active Email $2,800 185K 924 +512%
SEO Content Hub - Guides Active Content + SEO $12,400 890K 2,156 +423%
Holiday Retargeting 2025 Completed Paid Media $67,300 8.3M 5,412 +198%
LinkedIn Thought Leadership Paused Social $5,600 320K 187 -12%

Quarterly Goals Progress

Q1 2026 — 62 days remaining
Marketing-Attributed Revenue $2.4M / $3.0M
On Track
Marketing Qualified Leads 1,847 / 2,500
On Track
Reduce CAC to Under $110 $127 / $110
At Risk
Brand Health Score ≥ 80 58 / 80
Behind
Organic Traffic Growth +25% +19.2% / +25%
On Track
Email List Growth to 50K 41,200 / 50,000
On Track